Founder Kimberly Writt is an Integrative Wellness Coach, Yoga & Meditation Instructor and Hygge expert. Her affinity for interiors, architecture and wellness prompted her to launch
be HUE in January, 2021; a hybridization of her passion areas she had been imagining for years.
Writt has over a decade of expertise in marketing and branding, paired with nearly 10 years of teaching yoga and meditation and 20+ years practicing on her own. Throughout her career, she’s collaborated with phenomenal brands, including Luxury Portfolio, St. Regis, Donna Mondi Interior Design, En Masse Architecture & Design, SuzAnn Kletzien Design, IIDA, ASID IL, Chicago Architecture Biennial, VIKING, HAY Chicago, The Gettys Group, āśaya I DESIGN, lululemon, Athleta, Vital Proteins, A Sweat Life, HI-VIBE Superfood Juicery, Strength in the City, Chi-Society and others. Writt also served as Co-chair for the DIFFA/Chicago Auxiliary Board for two years, during which she launched YOGA CURATED: a yoga series taught in interior design showrooms.
be HUE embodies Writt’s mission, which is to ignite the same zest for life and radiation from within that she experienced while on her own health journey with others.
Writt received her Wellness Coaching certification from the Institute for Integrative Nutrition, an additional Wellness Coaching certification from NASM and her Feng Shui certification from IAP. She is certified in Meditation from Chill Anywhere as well as Vinyasa and Sculpt Yoga from CorePower Yoga. She currently teaches at Studio Three.
When she’s not on a yoga mat or lost in a book, you can find Writt relaxing with her husband at their West Town, Chicago condo or cheering on her alma mater - UW-Madison - while visiting her family in Wisconsin.
What People Are Saying
“
The ‘sheltering in’ impact of the Pandemic made my self care routines and disciplines seem less important. But after reinvesting time and energy into new routines I feel renewed and more positive about myself, especially with a deeper understanding of color and spatial awareness.
”
— Individual be HUE client
“
Kimberly introduced me to a different way of practicing yoga and helped me appreciate my own strength, agility and flexibility. In my fast-paced life, it's been exactly what I need to round out my workout routine and steady my breath and mind.
”
— Tom Kane, Private Yoga Client
Private Wealth Advisor, Merrill Lynch
“
Kimberly is a passionate and multifaceted individual. Her talents range across various industries from wellness, yoga, design, creative writing, marketing and PR. It was a pleasure working with Kimberly on various marketing efforts for āśaya I DESIGN. She brings creativity, positive attitude, attention to detail and rigor to the table.
”
— Smita Sahoo, Marketing Client
Founder & Creative Director, āśaya I DESIGN
“
YOGA CURATED will be the highlight of your week! Kimberly’s classes are challenging, restorative and are a great opportunity for professionals in our industry to unwind & connect. She approaches everything she does with intention and I love the opportunity to attend classes (and partner with her!) as often as possible.
”
— Christine Gould, YOGA CURATED Client
Senior Regional A+D Workplace Advisor,
National Office Furniture
“
Kimberly was a delight to work with on public relations matters pertaining to my personal and company messaging. She is thoughtful and proactive in her outreach as well as creative in her ideas. I really appreciated her positive attitude and organizational skills...she was a joy to have on the team!
”
— Erin Coupe, Marketing Client
Founder & Wellbeing Expert, Authentically EC
“
While working with Kimberly for the three-month MOOD. MOLD. MAKE. signature program, every week presented a new lesson of positive doable changes and was a powerful reminder that I can learn and direct my life choices in a better way. I have become more aware, open and find myself leaning into a much more satisfying future.
”
— Individual be HUE client
“
Kimberly has such a passion and talent for working with people and puts her whole heart into all she does. Her presence exudes kindness and compassion. She introduced me to the calming and restorative attributes of practicing yoga for which I will be forever changed. With this and her incredible eye for design, she has and continues to touch so many within our design community and beyond.
”
— Jennifer Sourounis, YOGA CURATED Client
Showroom Director, bulthaup Chicago
“
Since the genesis of YOGA CURATED in 2016, I have been hooked. Kimberly has organically created a following in our industry to share in the practice of yoga + design. Kimberly creates a welcoming space to come and recenter ourselves, make meaningful connections, and share in our mutual love of good design and welcoming spaces – all supporting DIFFA, an organization that is near and dear to me. Kimberly’s kind and upbeat personality is always so nice to be around – both on and off the mat!
”
— Morgan Siebert, YOGA CURATED Client
Market Development Manager, Blu Dot
“
As a design enthusiast and yoga novice, Kimberly has been a great teacher and friend opening my eyes to the world of yoga and mediation. Her drive, patience and keen eye for design will no doubt help elevate industry professionals find their inner zen.
”
— Samantha Tobias, former Director of Marketing, Modern Luxury Chicago and current Director of Marketing and Business Development at Sprovieri's Custom Counters
“everything is about color.”
— Kelly Wearstler
